Are anonymity and online success compatible? According to the successful people, whose material I have read and studied, and I believe to be creditable, it will rarely, if ever, happen. These successful people offer several rationales for their conclusions and I will recall a couple of them for your consideration.
People who spend money on line must feel reasonably comfortable that they are dealing with reputable sellers before they will plunk down their cash. Most buyers have a due diligence process they go through before committing their hard earned dollars. Whatever you, the seller, can do to build a trust level is a plus in your favor. A picture, an address, a phone number, a profile/whois, is all considered appropriate items to be provided by the seller.
So why would you not be willing to share your picture and other pertinent information with people who are about to help you accomplish part of your success plan? I don’t know the answer and I hope this will serve to enlighten and get your path lighted also.
Successful Marketers, what you want to be, have figured out that there is a process called “BRANDING” that plays a key role in the buying process. Stop and think a moment for the answer to the following: when you cut yourself you want a? N-E-S-T-L-E-S makes the very best? What is good to the last drop? Did you come up with Band Aid, Chocolate and Maxwell House Coffee? If you did, you did so because of the successful efforts of these well-paid marketers to BRAND the products. None of these companies started at the top of their category. They worked their plan just like you can learn to work yours. It all begins with you establishing yourself as the anchor and moving forward from there. Are you ready to experience it?
Does this help you any at all to understand why you should brand yourself? The bottom line is this, when you brand yourself successfully, you become the focal point instead of a product. Your name as the brand means you are able to introduce additional products at some point to your list because they are following the BRAND, which is you, instead of a product which you happen to be handling at the moment.
Let me hear from you.
Until the next time…
